The sneaker that transformed adidas returns.

 
 
 

In 2017 adidas re-launched an iconic franchise: EQT 

Chronicling the history of one of adidas' most important sneakers would be no mean feat.

The story unfolded through weeks of research. A journey to Germany, the home of adidas' archives. A host of interviews from the brand's past, present, and future.

We took inspiration from the sneakers themselves, and created a tactile, purposeful exhibition that contained everything we had discovered. Then, filmed our exploration through it.

The result is this four-minute timeline — a story which, in many ways, seems to bear repeating.